As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging. Ease, speed, and accuracy is the 1-2-3 punch that will keep your customers loyal for the long haul. (highlight to tweet) Customer experience is more than customer service or quickly answered queries. It encapsulates the entire lifecycle of your customers. In the past, responsibility for the customer experience has typically been divvied up among customer support, product, and other departments. Rarely has the responsibility rested squarely on one department, which means the authority to ensure top-notch CX throughout every phase of the funnel has been spread too thin. The customers being targeted with improved CX—in the entire lifecycle of awareness, intention, desire, action, and advocacy—are all potential customers. CX must be optimized for the prospect, audience, and influencer, as Gartner emphasizes. A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Get the full story at Convince & Convert