Despite the common belief that tourists prefer to book their hotel directly and that the intermediary and its peers add little value for the customer, the facts alone speak for themselves. Not only are OTAs dominating in the arena of sales against direct bookings through hotel websites, they are also becoming the preferred reservation method for tourists, most notably when up against small chains and individual hotels. According to a recent report from Google, The 2014 Traveler’s Road to Decision, 50% of corporate tourists prefer to book through a travel agency with approximately 33% of leisure tourists opting for the same. Get the full story a Tnooz