Every hotel has its own story. The stories you tell online are powerful in compelling travel shoppers to book your hotel versus another. Many hotels have features, amenities and local attributes that cannot always be presented fully on a brand website. The brand websites do a very good job of providing factual information in the context of the brand and the other hotels that are represented under the brand and its website. By contrast, the primary role of a vanity website is to focus on the uniqueness of your hotel and its local story, features, amenities, reputation, appealing to your key target markets and improving your search engine results page (SERP) for your hotel in organic search. Supplementing your presence on brand.com with a property (often referred to as a vanity) website provides you with a few key opportunities. Get the full story at Leonardo