Sabre Hospitality has recently commissioned Forrester to conduct research on consumer expectations and hotels’ ability to deliver on those expectations. The report reveals that loyalty is still up for grabs, creating an opportunity for the world’s largest hotel brands to act on guests’ current lack of brand attachment. With over 113 brands amongst the top 10 hoteliers, companies such as Marriott, IHG and Hilton are uniquely positioned to dominate guest loyalty while creating distinct and dependable guest experiences. As global hotel giants merge, continue to grow their development pipelines and create new brands, the reality that they could own guest loyalty across the value chain continues to become more of a reality. Get the full story at Sabre Hospitality Solutions