There will be synergy as Expedia will be able to boost traffic to its lodging listings. While options like HomeAway and AirBnB are fairly well-known, there is still a large segment of the travel population that either forgets about those options, or may not seriously consider them. Soon Expedia searches will display HomeAway listings right alongside them. That will increase the visibility of HomeAway’s listings, and therefore encourage those who haven’t yet signed up for HomeAway to do so. That also means more bookings for both services, enhancing revenue. As time goes on, Expedia will be able to integrate HomeAway into all of its offerings. As search becomes more specialized and refined, the vacation rentals by owner option will take on greater significance. Get the full story at the InvestorPlace