According to the most recent Market Metrix global hotel study, location remains the most important factor in determining hotel choice, especially for leisure guests who want to spend their free time enjoying what the surrounding area has to offer. “Location, location, location” has been a mantra in the hospitality sphere since its birth, but now thanks to hyper-localization maybe “neighborhood, neighborhood, neighborhood” would be more suitable. Following in the footsteps of Airbnb, we are likely to see more hotels extend their experiences to a wider range of guests, making the experiences more accessible and affordable targeting millennial users. New ways of presenting hotels will emerge with more marketing focused on the surrounding neighborhood and possible experiences which can be booked through the hotels concierge service. Get the full story at Tnooz