Like it or not, anytime someone can “like” a company or brand on Facebook, they can just as easily “unlike” them. Facebook breakups happen silently and probably more often than you realize. “A social media breakup is when a consumer ends a permission-based communication right with a brand,” explained Jeffrey K. Rohrs, vice president of marketing for ExactTarget, which specializes in interactive marketing. More than half (55%) of Facebook users have liked a company and later decided they no longer want to see the company’s posts, according to ExactTarget’s research. Social media breakups can have unexpected – and unwanted – consequences. For companies that don’t have thousands of fans, even a few such breakups can affect how your posts appear – or even whether they appear – on Facebook. Get the full story at Travel Market Report