The marketing community has an infatuation with fans -- that is, the kind of fan that simply clicks a button on Facebook. Some now believe the bloom is off the rose. Roughly 70 percent of Facebook users say that they do not want to be advertised to by businesses that they are fans of. So, why lust after something that won't pay? Given the above, are Facebook fans useless? On their own, they are. However, with the right approach there are smart things marketers can do to make these fans evolve into true customers. Here are four tips in the right direction. Get the full story at iMedia Connection