Facebook link ads direct people to your website to visit the pages that you’d like them to see. They have clear call-to-action (CTA) buttons, which as you’ll remember from our ebook Creating a Website that Converts: The Hotelier’s Guide to Driving Direct Bookings, are essential to guiding your guests through to a booking with ease. In particular, we like the ‘Book Now’ CTA, which points in-market travelers directly to your website where they can complete their booking. Get the full story at Sojern