The company recently launched a product called Trip Consideration, which is meant to reach people who have shown they want to travel, such as liking a company’s Facebook page, but haven’t decided on a destination. “Selecting a destination often comes after someone shows travel intent,” Christine Warner, head of travel for Facebook, told Skift. “After you show them a trip consideration ad, then a brand could potentially retarget travelers with a dynamic ad.” In conjunction with Duetto, Facebook Dynamic Ads allow hotels to display real-time rates in your Facebook ads that ebb and flow as your supply and demand changes. This ensures Facebook users that click on the ad and are redirected to your site see the same rate or offer listed in the ad, rather than the common bait-and-switch frustration. Get the full story at Duetto