How would Amazon sell an airline ticket? Using Big Data to upsell and cross-sell to customers by better understanding buying patterns and other relevant information is an established marketing technique. However, airlines, despite having huge amounts of data about their most frequent flyers, are still struggling to understand how they can get into this data revolution. They continue to rely on channel and distribution models that have stood the test of the last 40 years but certainly won’t catapult them forward. Get the full story at Travolution