Much time, effort and dollars are spent on online marketing initiatives to drive prospective guests to a hotel’s website. Digital marketing spending is only expected to increase in everything from pay-per-click to social media, but little attention is given to the guest’s experience online. This is important because 81% of guests who enter the online booking process leave before completing it. It’s important to note that this is 81% of guests who enter the booking process and not 81% of all website visitors. SaleCycle decided to find out why guests fail to complete the booking process through a survey of about 1,000 people across 12 countries. 86% of the responders said that they typically make a booking online and 94% of them had abandoned a booking online recently. Get the full story at O'Rourke