Today’s consumers and executives, regardless of industry, are looking for transparency, not self-serving promotion. LinkedIn Pulse offers an incredible vehicle to meet this demand by publishing content, which highlights the authentic side of a business with advice and insights from leaders and executives. Pulse has come a long way since its introduction as an app for Apple’s iPad in 2010. It’s now an easy-to-use interface directly integrated into your LinkedIn newsfeed, which is ideal for publishing long-form content. Posts appear in the newsfeed of your primary connections and are ranked in Google. However, there’s great potential for increasing your reach beyond your established audience. Here are six fundamental benefits to engaging the power of LinkedIn Pulse in hotel and travel B2B marketing. Get the full story at Puzzle Partner