Hoteliers must embrace Google+ as a critical social media outlet if they want to remain competitive. Lodging Interactive, an award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, and its subsidiary CoMMingle, a social media consultancy, is offering a turnkey service for creating and professionally managing Google+ Business Pages and boosting Search Engine Optimization positioning. Google+ Business Pages are socially enabled and allow members (hotels) to organize people (guests) into social groups referred to as "Circles." Then, hoteliers engage with their own circles of potential guests and build larger circles through social networking and marketing. Today, Google+ Business Pages has approximately 359 million users and growing. Not only has there been increased traffic on this site, but Mashable reports that the amount of time consumers are spending on G+ has doubled since February. "Simply having a presence on Facebook and sending out an occasional Tweet does not constitute an effective social media campaign," said D.J. Vallauri, Lodging Interactive and CoMMingle Founder and President. "The social media universe is growing rapidly, and Google+ has emerged as a channel with considerable clout. Hotel companies must expand their inner circles outside of Facebook to include Google+ if they want to maximize their social networking efforts. Lodging Interactive and CoMMingle are helping hotels to develop solid, original content on Google+ to experience stronger recognition on search engines, enhancing its value and its SEO strategy." Get the full story at the Lodging Interactive blog Read also "Google+ impact on search campaigns overrated?"