There are quite a few viable and highly notable reasons as to why every single hotel owner who is interested in maximizing business and profits should utilize AdWords Location Marketing. First, this adwords extension encompasses the best of convenience and targeted advertising—a major plus for potential customers. Unlike many regular AdWords campaigns, location marketing allows those searching for a specific establishment’s location or information, obviously relative to their own current position, on Google Maps to view advertisements along with their regular search results. For instance, if a Google Maps user searches for “hotels in Dallas”, an establishment, which has properly researched their AdWords, could be placed at the top of the results list. Get the full story at E-Marketing Associates