When do you suppose your guests last had difficulty finding a place to stay when traveling? I don’t mean difficulty choosing a place to stay (though with all the options available to travelers today, that’s not always easy). Instead, I’m just talking about finding an available room that met their needs for a given trip. It probably wasn’t that recently, right? After all, the single greatest benefit the Internet offers travelers - whether they’re using desktop, mobile, social media, apps, or what-have-you to plan their trip - is essentially unlimited inventory. Online travel agencies kicked off this new reality back in the early days of the web, providing a diverse store shelf stocked with every available option a guest could possibly desire. Airbnb and its fellow alternative accommodations providers have only accelerated the problem. Get the full story at Hotel News Now