Debt service, brand fees, management fees, credit card and intermediary fees and capital improvement programs are all costly contributors that have many fearing that when the next downturn comes, things could get ugly. Owners can’t really control debt service, brand fees and credit card fees. That’s why hotel owners and asset managers are looking more closely than ever at variable marketing costs—particularly the cost of guest acquisition - which are also rising fast. According to experts, acquisition costs commonly in the range of 5% to 10% less than a decade ago have jumped to between 15% and 25%. If a hotel cannot acquire guests at a tolerable, sustainable rate, then the property is worthless as a long-term asset. There are a number of reasons why the cost of acquisition continues to spike including: Get the full story at Tambourine