Commercializing new ideas means rethinking, reinventing and modifying the status quo—it’s not about what worked yesterday. This all sounds great - and that’s why this industry and so many others talk a good game around innovation. But Cathy Enz, Professor of Innovation & Dynamic Management at the Cornell University School of Hotel Administration, question whether they mean it, or whether they know what innovation truly entails. The thing that no one talks about is that innovation is hard work. The business franchise model is a big barrier to innovation. Franchisees are not locked into exclusivity. This creates a diffusion of innovation and loose treatment of intellectual property. Essentially owners can incorporate the best innovations from any of the companies into any of their properties. Get the full story at Accenture