The likes of booking.com are continually investing in improving their user experience across all devices. This is especially critical when considering 47% of all last minute hotel bookings are done from a smartphone which apps like Hoteltonight and Booking Now from booking.com, with their slogan that you can reserve within 4 clicks, are focusing on. For far too long, independent hotels have not invested in improving the user experience on their website. More users are booking online than ever before across all devices and as this recent study suggests, more business travellers are booking their hotel and flights by themselves which also is backed up by booking.com and Airbnb´s focus in this area. So with OTA´s investing heavily in user experience across multi-platforms along with their huge budgets in online advertising spend, how can an independent hotel compete with this? Get the full story at Hotelient