These tools (including revenue management, online reputation management, and more) solve a significant issue for hotels. Namely, how to develop and execute advanced revenue strategies without spending lots of money on the necessary technology. However, we would argue that hotels are better off sticking with independent technology suppliers, not tied to any one distribution channel. Providing these tools allows OTA’s to occupy a clear, unique and advantageous position in the hotelier’s mind. They are being used to re-shape the OTA’s market position by solving hotel’s pain points, in the same way any business strives to solve problems for their target markets. Get the full story at Net Affinity