The travel group is currently paying Google for an Adwords ad, to achieve the brand visibility it needs, but it is puzzling as to why an established dotcom with many thousands of inbound links is failing to capture the number one spot for its own brand.

So why is this happening? Well, there doesn’t appear to be a clear answer.

A search on shows the domain ranked on the 5th page, in 54th place. You may see different results, depending on which data centre is powering your results, but that’s what I’m seeing. In first place for a search on ‘ebookers’ is Wikipedia! In second place we see a defunct Tradedoubler link, which makes me wonder about whether affiliate activity has adversely affected ebookers’ search rankings.

On the results are better, with ebookers appearing on the second page in 13th place. Currently, Carbookers resides at the top of the Google tree for a search on ebookers on And Carbookers isn’t an affiliate site either – a Whois search reveals that ebookers owns the Carbookers domain. It looks very similar to the ebookers website and contains the ebookers logo, rather than a ‘Carbookers’ logo. It is notable in that it links extensively to ebookers pages. Curious and curiouser.

Get the full story at e-consultancy