It just takes three easy steps to Keep Your Digital Simple and give your customer what they need to make their purchase. 1. Cut through the clutter: Too much of a good thing is not a good thing. Don’t inundate the consumer with multiple offers for the same product, as this can lead to 'analysis paralysis'. Sometimes one compelling offer they can trust is all a guest needs to make their decision. 2. Master your merchandising: Take ownership of your content through the entire booking process, not just at the first point of customer entry on a website or app. Use every space in the booking engine to showcase your product & value proposition in as few clicks or taps as possible. Don’t leave it up to operations or revenue teams to write marketing copy, supply images, etc., as this is not their area of expertise. Get the full story at Triptease