This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make effective business decisions or they lack confidence in the data they do have. Marketers must overcome this data paralysis if they want to succeed. Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis. What this means is that no marketing leader can succeed without one foot firmly planted in data. The challenge for marketers is ensuring that data does not become a roadblock. Get the full story at Marketing Land