“Killing Marketing”‘s hypothesis is this: Every company needs to become a media company. Content must be at the core of marketing and business strategy. This will encourage us, as marketers, to focus not on promoting our products and services, but on building loyal audiences. And we’ll do so by producing content that delights people and drives them to engage with us again and again. Pulizzi and Rose can paint quite a picture. They share vivid examples of brands that are already using content to power their entire businesses, like Red Bull, LEGO, Arrow Electronics, Terminus, Johnson & Johnson, and, of course, Disney. (Fun fact: Pulizzi modeled CMI’s business after Disney’s.) After hearing those inspiring stories, it’s not hard to start buying into Pulizzi and Rose’s vision. But they provide more substantial evidence, too. Get the full story at NewsCred