Marketing, PR and creative decision-making are not one-trick ponies. Making decisions based on data alone is a dangerous proposition. Instead, we should make decisions based on data combined with experience, context and our gut—one of the best tools available. Don’t ignore the data at your disposal, but don’t over rely on it, either. Take many different points of view into consideration when making your content, social and digital marketing decisions. Relying on data alone can be very dangerous. Get the full story at PR Daily