Millennials cannot be associated with something with which everyone else is associated. They must have their own thing. The issue is philosophical. Millennials do have a deep philosophical bent. Facebook's ubiquity without apology "has forced us to grapple with new questions about what it means to exist on a screen and in person." And the presence of older types on Facebook - and, worse, authority figures such as parents and employers - has made millennials finally snap. Get the full story at Inc.com and CNBC