Chairman and CEO Terry Semel, recently quoted in the Financial Times of London, had a bit of friendly business advice for search-giant hopeful Microsoft. The Financial Times quote reads: "My impartial advice to Microsoft is that you have no chance. The search business has been formed."

While the impartial advice was certainly heartfelt, I'd like to disagree. Microsoft, in fact, has a great deal of a chance. Meanwhile, the search business is hardly set in stone - especially for Microsoft, which has three magic weapons working for them:

- Ad targeting that can turn any advertiser's head;
- The money to buy their way to the top;
- Content that will drive eyeballs towards MSN Search.

That combination of capabilities is why, far from failing in the search game, MSN looks headed to win really big.

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