Explore the data to understand how your brand can provide value in these moments. 1. Spark excitement about an upcoming experience In the early stages of planning, many want a look at what their experience could entail. And that sneak peek sparks excitement. We often see this behavior play out in search. For example, we've seen over 55% growth in mobile searches for "menus" over the past two years. Anticipation then builds as people research and discover more about an upcoming experience. "I start my Google Search with 'best'... and take it from there," said Ana R., 42. Get the full story at Think with Google