Today’s hotel industry is increasingly taking this personalization message to heart, using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience. When potential guests are shopping on a hotel’s website, there’s a clear opportunity before a booking is made for properties to demonstrate the acute attention they’ve paid to individual guests’ preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user’s expectations. Get the full story at Duetto & Skift