Pinterest has always had huge commercial potential for luxury brands. For consumers, it is a massive searchable database of inspiration – and inspiration curated by humans rather than by bots. For brands, it is an insight into consumer purchase intentions, indicated either by what consumers pin or what they search for – intentions revealed in more detail, and earlier in the purchase cycle, than any other search engine or social network can muster. Get the full story at Mobile Commerce Read also "Pinterest isn't the social platform you think it is" at MarketingProfs.com