Why? Because most hotels use disparate platforms for daily functions like POS, PMS, CRM, email marketing and analytics, online reputation management, and others. The reality is, the vast majority of hotels don’t truly know their guests. Hoteliers need to get to know their guests if they’re going to start delivering the personalized, high-touch experiences that today’s travelers expect. They need to think about the relevance of their communications and service to each guest in order to increase guest satisfaction and loyalty. The first step is for hotels to capture their guest data to start building profiles of each guest. The second step is for hotels to create automated and personalized communications at different touchpoints throughout the guest experience. The third step is for each staff member to have access to all available information about their guests at their disposal. Get the full story at Revinate