A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results. This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each and every keyword. This means that anyone trying to do SEO following the same old strategies is going to be left behind by people who are applying specific techniques to meet the requirements of their industry. Get the full story at Econsultancy