Watching Priceline’s moves in 2014 has been a bit like being a fan of James Bond. In 2014, we’ve seen a number of new actors cast in the Priceline show - first, it bought online restaurant reservation system, OpenTable, then digital marketing agency, Buuteeq, and then property management system, Hotel Ninjas. Very likely, it’s all part of the plan to create a complete product for hotel brands. After all, Booking.com and other OTAs already offer white label website solutions. And a white-label solution PMS for hotels in addition to a website offering, could be Booking.com’s winning line given that development and maintenance of a site is one of the biggest expenses of a hotel/brand. Get the full story at Tnooz