Surely there are initiatives that tried to streamline inter-vendor communication such as the open travel alliance or HTNG but they have been around and did not seem to make the impact so that a new technology can be adapted at large by an industry. The underlying issue and conclusion for me is that the maze of outdated technologies, under education because of fragmentation (surely a 20 rooms hotel will not need to understand all of this) and extortion by the existing players on interfaces is causing so much friction that it does not allow any company to enter. At the same time hotels are complaining about the rise of the online travel agency, the power it is gaining worldwide and fear it is causing for the future. Get the full story at Hospitality.Net