Every hotel listing uses the same format, design, color scheme, etc. That leaves very little to work with to catch the travel shopper’s eye. Cornell University School of Hotel Administration conducted an eye-tracking study to obtain a deeper understanding of what drives hotel selection behavior online. They identified five main things travel shoppers look at for each hotel listing, both on OTA sites and Brand.com: - Property name - Image - Room rate - Location - Ratings Get the full story at Leonardo