Additionally, the spot "Compare Prices," was ranked as the No. 4 top spending ad of 2014 by Comparatively, Priceline spent $53.6 million on measured media for its Kayak service in 2014. "That's kind of an aggressive market place and unless you're upfront with consumers, throughout the year, you're easily forgotten about," said Cormach Moore, a founding partner at Noah London Agency, who worked on a London Underground campaign for Trivago. (The TV spots, however, are done in-house.) Jon Eichelberger, regional manager and head of business development and strategy in North America for Trivago, cited the summer travel season as one reason for the surge in advertisements. One place that the increased ads are felt is on Univision, as 21.9% of Trivago's ads appeared on the network since January, reported The Spanish-language ads don't use Trivago Guy and are more travel-oriented. Get the full story at Advertising Age