Moreover, paid acquisition is no longer just a marketing channel to get more users. As part of a company’s strategy early on, traffic buying is more about testing your product than trying to scale it. Experimenting with different ads and exposing consumers to varied landing pages allow companies to learn from the results and build a more viable product. Deep integrations within platforms like Facebook and AdWords provide product insight. As paid becomes one of the primary channels that companies need to scale to win, it will become core to the DNA of the company. Lessons learned from paid acquisition allow product, engineering, design, and marketing teams to become highly integrated and to better their product cohesively. Get the full story at VentureBeat