The travel tech ecosystem is incredibly complicated. Most new companies’ have to fight their way into it. It can take just minutes to make your software to accept credit card payments or send text messages, but significantly longer if you want to your app to show and sell hotel inventory. The underlying problem is that we don’t have a master plan for travel, there are no standards and the market leaders and established players want to maintain the status quo. Consider the following use cases – virtually non-existent today – but which, with simple industry rules and open standards should be very easy to implement. Get the full story at Tnooz