1. Dynamic Weather creates FOMO Dynamic Weather taps into that fear of missing out, or FOMO, that plagues all travelers — that a fun adventure is happening and you’re not there to experience it. Take the creative below, which harnesses Dynamic Weather. The weather in the user’s location, 39 degrees (4 celsius!), as if they needed reminding, is accompanied by an image of a crystal clear sea with adventurous snorkelers. 2. Dynamic Weather is great for upper-funnel inspiration Dynamic creative is effective for mid and lower-funnel marketing, and is ideal for direct response. However, Dynamic Weather can also be great for building brand recognition and consideration as people begin their search for travel. For example, Sojern taps into its audience of our 350 million traveler profiles, to see who is looking for a sunny beach vacation, but are browsing several destinations. Sojern can ensure that your ad is placed in front of them, with today’s forecast, keeping your destination (and it’s awesome weather) top of mind and inspiring them to investigate your location further. Get the full story at Sojern