TripAdvisor is rapidly moving toward increasing profitability, thanks to its game-changing instant-booking feature. A hit with millennials, who travel more and rely on TripAdvisor for information, and with the invaluable asset in the form of customer reviews, which serve as branding tools, the company's website reaches 340 million unique monthly visitors. The opinions on TripAdvisor cover more than 6.5 million accommodations, restaurants and attractions. Plus it boasts sites that operate in 48 markets worldwide. Be it hotels, attractions or the newly launched airline reviews, the sheer size of valuable information on TripAdvisor makes it the go-to place for those planning to travel. Get the full story at The Street