TripAdvisor recently launched a new ad format called Sponsored Placements. Now on the destination results page a sponsored (paid) ad gives the hotel advertiser first position in the listing results. Sponsored Placements appears to pile on more of the same in driving traffic to its live rates, TripAdvisor’s metasearch program. Any hotelier with an ad placement budget, a business advantage listing, and a live rates budget can participate. These costs add up and when the hotel continues to advertise in the Sponsored Placements after exhausting its live rates budget the hotel is in effect actively and purposely driving direct customers to the OTAs. Get the full story at TravelDaily Read also "TripAdvisor officially launches Sponsored Placements for hotels" and "Are TripAdvisor’s Sponsored Placements a good idea?"