In an August survey of 1,079 adult US internet users conducted by Janrain, the most popular response given when respondents were asked which statement about online ads they agreed with most was that ads are too aggressive. Nearly one-fifth of respondents acknowledged that online ads are effective in appealing to their interests and needs, but found the phenomenon creepy nonetheless. Other research shows that people believe ads are too intrusive. In a survey of 1,001 US internet users by Kantar Millward Brown, 71% of respondents said that ads are more intrusive now than they were three years ago. A similar number indicated they’re seeing more ads overall, and even more agreed that ads are now appearing in more places. Get the full story at eMarketer