In the past, it’s been hard to understand where video should fall in your channel mix and what it truly influences. But as attribution has become more sophisticated, we now understand that 63% of travelers use videos to find ideas to do at a particular destination. That tells the travel marketing industry that even after a traveler has booked their trip, or is even in the midst of their trip, they are still looking to video to find engaging activities in-destination. Video is not just a powerful tool for engaging with travelers, it can do so in a unique way: as a tool for direct response because it elicits an immediate action or feedback: watch the video, click on our site, and learn more about the brand. Get the full story at Sojern