Forecast to generate $6.7bn in 2016 and as much as $70bn by 2020, now is arguably the time to get on board with VR and, by extension, 360-degree video technology. Naturally, the Oculus Rift owning Facebook has been quick on the uptake, announcing direct support for 360-degree video. And this is indicative of a trend that is set to continue into 2020 and beyond. A number of industries are already exploring the marketing potential of VR platforms. Lexus, for instance, is offering prospective customers the chance to test drive the Lexus NX via Oculus Rift. Red Bull is using the technology at air shows to give fans the chance to experience what it’s actually like to sit in the cockpit. But what about the travel and tourism industry? Well, uptake of VR in this field has been relatively slow, which highlights a tangible opportunity for travel and tourism marketers everywhere. Get the full story at Travolution