For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. This works out to approximately 100-200K visitors per year—which is certainly not a number that any marketer can afford to disregard. In this context, chances are that most of your prospects are at the top of the funnel, a stage where website engagement is vital. In the first stage of the buyer’s journey—the awareness stage, audience volume is the highest. If you fail to invest enough effort to engage prospects at this point with custom content that captures their attention quickly, you may risk losing much of your audience before they reach the next stage, the middle of the funnel. Relevant content can also ensure lower bounce rates, and lead to higher conversion rates. Get the full story at Marketo