A store’s window display is the first interaction that a customer encounters. It is the first thing they see, and can immediately determine whether they are interested in what the store offers. It’s therefore crucial that retailers spend time to make sure the exterior of the store reflects the brand and what it sells within. Functionally, your hotel’s website is no different and the same concept can be applied. Yes, your property might not operate in the same way as a traditional store or retailer, but in the digital space, your website is likely to be the first interaction that a guest has with your hotel, and that means you’ll have just a few seconds, when the website first loads, to either catch the eye of a potential guest at your hotel, or lose them to the next hotel they search for. With that in mind, you should be designing your website to behave like a store window. Get the full story at SiteMinder