Recently, an AdweekMedia poll of LinkedIn members posed this question: "Of the ads you see in a typical day, how many engage your attention?" A remarkable two-thirds of respondents said "a small minority of them." Another quarter answered "none of them." Together, that's 91%. Only one in 100 respondents said "most of them."

Ouch. While polls like these have their limitations (we often can't - or won't - tell the truth about our own purchase behavior), I suspect few us would doubt the overall conclusion that a lot of advertising doesn't work very well. Your own advertising may even fall into that category.

If you find yourself nodding your head and wringing your hands right now, keep in mind this simple business axiom: Companies get the advertising they deserve. If your advertising isn't working, it may be you that's the problem

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