Take, for example, the fact that more and more Fortune 500 companies are closing their television and display adverts with a call-to-action sending users to the brand’s Facebook page with no mention of their own company site: “Check us out on Facebook” or “Follow us on Twitter”. You’ve seen this, done this or recommended your clients do it. And it is a huge coup for both of these companies. Getting other firms to pay billions of dollars a year to build your brand is an amazing feat. When I first saw this, I thought this had to be a mistake. How in the world would companies of this size feel comfortable doing this? This was an obvious sign to me that the market still requires much education about the opportunity with social media. Get the full story at Econsultancy