Over the course of the past year, Facebook has been unveiling a series of algorithm updates, and redesigning the layout to act like a personalized digital newsletter. Similar in structure to Google’s Panda 4.1 algorithm update, where they cleaned up spam and rewarded high quality content. It essentially studies the user’s patterns and adapts the news feed according to what they like and what’s most relevant. Facebook essentially changed their math and overall mindset for how brands can use the social giant. Organic reach for brands is declining and the expectation is that Facebook will eventually cut organic reach for brand pages down to zero. This is mainly due to the fact that there is so much content being produced daily that it is nearly impossible for any brand to gain exposure. It used to be a platform for fan acquisition, content reach and engagement whereas now it’s progressing more towards the advertising model of pay for views. Hotels have to adapt to this new model or risk being pushed off the social media grid completely. Here are some tips on how you can tell a better story for your hotel through Facebook and capture the capability of this revamped medium. Get the full story at Leonardo