Different studies confirm that the mobile phone is the device used the most in this initial “up in the funnel” phase (in comparison to desktop computers or tablets) and not just in the travel industry but rather in all of them. This is a general pattern. Most of these initial searches end up in nothing. Thousands of searches will never convert or may convert but probably in the distant future, making it very hard to trace that first visit. This difference in device use (mobile/tablet/desktop) in the different funnel stages partly justifies the big difference between views and bookings (in other words, the conversion ratio) on each device. Get the full story at Mirai